The Internet Publicity Guide

This book by VA Shiva Ayyadurai, the Inventor of Email, describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web.

It is both a complete and practical explanation of the opportunities emerging on-line and a step-by-step guide to how small and medium companies can use the Internet for effective promotion and compete on a level playing field with large corporations.