The Email Revolution – Unleashing the Power to Connect
The Email Revolution traces the story behind one of the most important innovations of the last century – and how companies can use it to strengthen their relationships with customers.
In 1978, fourteen-year-old technology prodigy VA Shiva Ayyadurai invented email. He would go on to win the White House competition for filtering email for the Clinton administration and then to create email management software for companies like Nike, AT&T, Procter & Gamble, and JCPenney. He discovered that email offered a unique opportunity to mine data and build relationships with customers – an opportunity of which many organizations were failing to take advantage.
This book demonstrates how organizations of all types can realize the infinite potential of email to strengthen their brands and reach their audiences in creative ways. From facilitating more effective customer service to mining useful information about their clients, by catching product defects early and by managing their public image, companies will discover new and innovative uses for the contents of their inboxes.